Beginning today, every regular IndyGo bus becomes a rolling Project Safe Place where children can get help if they are in danger.
IndyGo buses will prominently display the yellow and black Project Safe Way logos, working in partnership with Children’s Bureau, Inc.

On the yellow, diamond-shaped Project Safe Place sign, a pair of arms forms a protective circle around a child. More than 150 IndyGo buses serving 29 fixed routes will carry the prominent stickers and all drivers are trained to provide immediate assistance to children 17 and younger who are in distress.

IndyGo professional coach operators and transportation supervisors have received procedural training on how to handle and transport children who need assistance and whom to call.

Announcing the launch of the Children’s Bureau and IndyGo Safe Place partnership today are: Indianapolis Mayor Greg Ballard; Ron Carpenter, president and CEO of the Children’s Bureau; and Gilbert Holmes, president and CEO of IndyGo.

Carpenter says, “Hundreds of children ride IndyGo buses every day. And hundreds more see the buses in their neighborhoods.
“Children should always be able to think than an IndyGo bus is safe. Project Safe Place will protect more children by moving out into the neighborhoods. IndyGo is providing a tremendous service by actually bringing a refuge to children who need emergency help,” says Carpenter.

Holmes says “IndyGo professional coach operators are often the eyes and ears on our city streets, so adding Project Safe Place as a responsibility reinforces the important role IndyGo plays in the community beyond transporting more than 8.5 million passengers annually.”
Across the U.S. and Canada, Project Safe Place is offered by 48 out of 6,500 transit agencies.

The Children’s Bureau has sponsored Project Safe Place in Indianapolis for 21 years. Perhaps a hundred Marion County children each year come to a Project Safe Place site such as a fire station, Indianapolis-Marion County Public Library, YMCA, Boys & Girls’ Clubs, Village Pantry or neighborhood Post Offices. They are immediately given shelter from their threatening situation and an advocate from the Children’s Bureau is called.

Safe Places provide access to immediate help and support services for all young people in crisis through a network of business and community sites sustained by qualified agencies and trained volunteers. 

In 2006, more than 9,000 youths received immediate help through the more than 15,000 Safe Place sites across the country.  Another 10,000 young people contacted a Safe Place site for help after learning about the program through school and community education.

Founded in 1983 in Louisville, Ky. and headquartered there, National Safe Place provides training and technical assistance for youth service agencies and businesses interested in developing a Safe Place program. 

Children’s Bureau, Inc. is a private nonprofit human services agency that provides help to individuals and families. It reaches ten counties with programs aimed at family preservation, prevention of child abuse and neglect, effective parenting and adoption.

For more information about IndyGo and its service area, visit www.IndyGo.net or call 635.3344.

www.childrensbureau.org
www.nationalsafeplace.org

Tags: Children, Indianapolis, Mayor, Bus

The Wall Street Journal interviews "digital advertising veterans" (there's a wake-up call) P. J. Pereira and Andrew O'Dell in the April 9 issue. Anyone looking for communications help can learn something from this interview, in which these two ad guys, now starting their own firm, point to the inefficiencies caused by the advertising world being split in two groups: digital shops, which tend to push clients into complex Web sites and online ads; and traditional ad agencies, which think television and print first because that's what they are paid to produce. Their solution is a new agency that "won't sell them what they don't need." Yay. However, they are starting out with $30 million in financing, with the prospect of another $70 million. How they will repay that without selling clients what they don't need is a story yet to be told. Take a look and then look at what we at Executive Media say in our "We Are PR" message.

Tags: advertising, public relations, agencies