The Wall Street Journal interviews "digital advertising veterans" (there's a wake-up call) P. J. Pereira and Andrew O'Dell in the April 9 issue. Anyone looking for communications help can learn something from this interview, in which these two ad guys, now starting their own firm, point to the inefficiencies caused by the advertising world being split in two groups: digital shops, which tend to push clients into complex Web sites and online ads; and traditional ad agencies, which think television and print first because that's what they are paid to produce. Their solution is a new agency that "won't sell them what they don't need." Yay. However, they are starting out with $30 million in financing, with the prospect of another $70 million. How they will repay that without selling clients what they don't need is a story yet to be told. Take a look and then look at what we at Executive Media say in our "We Are PR" message.

Tags: advertising, public relations, agencies