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Guy Johnson
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Indianapolis, Indiana 46204
phone : (317) 231-7000
fax : (317) 231-7005
info@executivemedia.com
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Reputation, business, Indiana
04/26/10 03:35 PM Filed in: Public
relations
No news used to be good news. Now, no news can be no
good news.
Time was when companies hired agencies like Executive Media to keep them out of the newspapers. The axiomatic “No news is good news” grew out of the perception that if you did something that got you in the headlines, it couldn’t be helpful unless you were a politician. This was the first iteration of what we call reputation management.
Things have changed for two reasons. First, news organizations are stretched so thin and are so starved for support that they promote stories they once disdained as fluff. Second, the swirling pot of rumor, spite, fiction and daydreaming called “social media” makes mainstream journalism look solid and responsible.
If some Klondike calls your company crooked on his wacko.com blog, you may not know about it unless you invest in a social-media tracking service. There are so many channels out there that keeping track of the names you’ve been called can be daunting.
One response, then, could be to seek comfort in mainstream news reports on how you’ve stocked your corporate campus with kittens and ducklings.
Rarely, however, do kittens and ducklings go straight to the point. So we help our clients determine what the world out there thinks about them and then act to generate the correct image. Often, it can involve getting clients into the newspapers.
How things change. Call us if your reputation is on the line.
Time was when companies hired agencies like Executive Media to keep them out of the newspapers. The axiomatic “No news is good news” grew out of the perception that if you did something that got you in the headlines, it couldn’t be helpful unless you were a politician. This was the first iteration of what we call reputation management.
Things have changed for two reasons. First, news organizations are stretched so thin and are so starved for support that they promote stories they once disdained as fluff. Second, the swirling pot of rumor, spite, fiction and daydreaming called “social media” makes mainstream journalism look solid and responsible.
If some Klondike calls your company crooked on his wacko.com blog, you may not know about it unless you invest in a social-media tracking service. There are so many channels out there that keeping track of the names you’ve been called can be daunting.
One response, then, could be to seek comfort in mainstream news reports on how you’ve stocked your corporate campus with kittens and ducklings.
Rarely, however, do kittens and ducklings go straight to the point. So we help our clients determine what the world out there thinks about them and then act to generate the correct image. Often, it can involve getting clients into the newspapers.
How things change. Call us if your reputation is on the line.
|
Your reputation
07/21/09 04:23 PM Filed in: General
What counts most now? Your
reputation.
With the economy down, consumer confidence shaky and government recovery efforts yet to produce a turnaround, the “State of Our Business” survey asked Indiana CEOs to rate the importance of a list of business issues.
The result: Corporate reputation ranked highest, above health care costs, raising capital, keeping pace with global competition and more. It’s a consistent finding, one that this annual survey has validated every year.
The survey is a joint effort of Inside INdiana Business, Ice Miller LLP, and the Butler University College of Business. You can see the findings at http://www.inceosurvey.com/2009_results/
We at Executive Media have been helping companies with their public image for years. We believe a name, whether yours or your organization's, is a key that opens doors or locks them. If you do not define yourself, someone else will.
Executive Media believes that your reputation must be built carefully over time and protected from thoughtless damage. We believe it's easier to stop someone from jumping off a roof than to catch him on the ground. What it takes is attention to public affairs public relations.
Honest appraisal of reputation is best conducted by an independent agency. Remedies can step on toes and disturb the comfortable. That’s why we’re ready to help you take an objective look at how you’re seen in the community, in the media and in the market.
Call me at (317) 231-7000 ext. 203 and we can talk about how you look from outside the window.
With the economy down, consumer confidence shaky and government recovery efforts yet to produce a turnaround, the “State of Our Business” survey asked Indiana CEOs to rate the importance of a list of business issues.
The result: Corporate reputation ranked highest, above health care costs, raising capital, keeping pace with global competition and more. It’s a consistent finding, one that this annual survey has validated every year.
The survey is a joint effort of Inside INdiana Business, Ice Miller LLP, and the Butler University College of Business. You can see the findings at http://www.inceosurvey.com/2009_results/
We at Executive Media have been helping companies with their public image for years. We believe a name, whether yours or your organization's, is a key that opens doors or locks them. If you do not define yourself, someone else will.
Executive Media believes that your reputation must be built carefully over time and protected from thoughtless damage. We believe it's easier to stop someone from jumping off a roof than to catch him on the ground. What it takes is attention to public affairs public relations.
Honest appraisal of reputation is best conducted by an independent agency. Remedies can step on toes and disturb the comfortable. That’s why we’re ready to help you take an objective look at how you’re seen in the community, in the media and in the market.
Call me at (317) 231-7000 ext. 203 and we can talk about how you look from outside the window.