“Fundamentals are the crutches
of the powerless.”
So says Kenny Powers, the arrogant, delusional lead character in HBO’s “Eastbound and Down,” an excellent series about a onetime baseball phenom forced by failure to return to his small, Southern town as a substitute, middle-school gym teacher.
Kenny wouldn’t know what to make of the Butler Bulldogs, whose mastery of fundamentals brought them to the NCAA men’s basketball championship game.
In the communications business, spelling and grammar are fundamentals. Like digital coding, they transmit ideas with speed and clarity. Ignoring the rules of language inhibits comprehension and brings the value of your skills into question.
Too often, inattention to fundamentals blocks successful communication. Recently, I received an advertising solicitation from a business that contained several errors describing their services. An example: they referred to signed articles as “bi-lined” rather than “bylined.” Immediately, my trust in their competence dropped.
Communications becomes more important with increasing speed and variety of channels. A company such as Executive Media can help protect your reputation by making sure that the language you use makes your message sound loud and clear.