Executive Media
Public Affairs Public Relations
Aug 2010
08/09/10 11:38 AM
When you need a pro
In my scrambling years, I fixed my car myself. I once performed a valve job on a Fiat 850 in a parking lot. No leftover bolts (that I could find). While the adventure of owning a Fiat sometimes made it a necessity, mechanical work, like music, was one of those things for which I had more enthusiasm than talent.
Today, turning wrenches is a hobby. Serious work, the kind that makes the family car start and stop safely, I trust to professionals. I’ll take care of the public relations.
Of course, everybody is in the public relations business. When the bagel lady knows you by your first name, that’s PR. When you serve on the church fundraising committee, it’s public service, of course, but it’s also public relations.
In the same way, everybody’s an accountant, legal advisor, paramedic, chef and plumber. When it’s a slow drip, you handle it. When it’s a flood, you call a pro.
When it comes to public relations, you know you can charm your way into an extra swirl of cream cheese. Can you figure out what to say when a TV news crew is at the door?
That’s why we at Executive Media are here. We’ve spent decades studying print, broadcast and social media and public opinion. We’ve planned communications campaigns for everything from diced tomatoes to horse racing. We’ve limited reputation damage from crises. We write, edit, design, produce, analyze and counsel to help our clients get their messages across loud and clear.
We see a seat at the table for communications and we’ve prepared ourselves to fill it.
In my scrambling years, I fixed my car myself. I once performed a valve job on a Fiat 850 in a parking lot. No leftover bolts (that I could find). While the adventure of owning a Fiat sometimes made it a necessity, mechanical work, like music, was one of those things for which I had more enthusiasm than talent.
Today, turning wrenches is a hobby. Serious work, the kind that makes the family car start and stop safely, I trust to professionals. I’ll take care of the public relations.
Of course, everybody is in the public relations business. When the bagel lady knows you by your first name, that’s PR. When you serve on the church fundraising committee, it’s public service, of course, but it’s also public relations.
In the same way, everybody’s an accountant, legal advisor, paramedic, chef and plumber. When it’s a slow drip, you handle it. When it’s a flood, you call a pro.
When it comes to public relations, you know you can charm your way into an extra swirl of cream cheese. Can you figure out what to say when a TV news crew is at the door?
That’s why we at Executive Media are here. We’ve spent decades studying print, broadcast and social media and public opinion. We’ve planned communications campaigns for everything from diced tomatoes to horse racing. We’ve limited reputation damage from crises. We write, edit, design, produce, analyze and counsel to help our clients get their messages across loud and clear.
We see a seat at the table for communications and we’ve prepared ourselves to fill it.