Our seminars
05/20/09 01:30 PM
Start Right Now!
What
people think of you, your organization and your ideas
now matters more than ever.
Can you control what is said about you? Do you know
how you are perceived? Can your brand survive a
crisis? What do you do when a reporter is knocking at
your door? How do you get the right message to the
right women and men?
Executive
Media can help you
manage your message. Led by David Dawson, our
counselors advise, research, represent and report
with the goal of building and maintaining support in
each important audience. We start when an idea is
born and finish when the mission is accomplished. We
call this function public
affairs public relations. It’s all
about the message.
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Right now, when a
crisis could really hurt, is the time to
prepare.
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Right now, when the
traditional news media has become a news beast, is
the time to renew your understanding.
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Right now, when you
have rethought your assumptions and goals, is the
time to rework your message.
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Right now, when the
legislative session has ended, is the time to
retool for a stronger effort in 2010.
Right
now,
Executive Media is offering
four seminars redesigned and streamlined for today’s
challenges. We are scheduling these training events
for the summer and fall seasons today.
Seminars
Preparing
to Control the Media: Our half-day
media training seminar gives you tools to apply
traditional techniques to the new realities of
constant deadlines and the challenges of social
media. We offer our program, which includes
interactive, on-camera exercises for up to 12
participants, for $2,000. We have conducted similar
seminars for the Governor’s Executive Management
School and many associations, corporations and
political organizations.
Communicating
in Crisis: Our crisis
communications seminar walks participants through the
steps to build a crisis communications plan and put
it into action. We include on-camera spokesperson
training and scenarios tailored to your situation.
This three-hour session for up to eight participants
is offered for $1,600. We have worked on crisis
communication with many corporations and government
agencies.
Messaging
for Advocacy: How do you
frame a message that advances your goals while
overcoming barriers to communications? Our two-hour
seminar is ideal for building message packages that
can be spread through staff, members and supporters.
The workshop ends with a group experience in building
a message, using a fictional issue tailored to your
needs. The fee is $750.
Grassroots 101: Too
often, organizations fail to achieve legislative
goals because they do not know effective and
economical ways to work with members of the Indiana
General Assembly. We offer this one-hour
seminar in the basics of contacting and influencing
lawmakers for $400.
These training exercises can be built into
conferences, conventions and retreats. Our trainers
are veterans of both journalism and public relations,
averaging more than 30 years in the communications
business. We’re happy to bring our services to
wherever you meet.